Ideas for Merchandising Ops

Product Content - acquire, manage & display additional assets

Need to create ability to acquire, associate to a product and/or multiple products and then manage assets/rich content for products when it's available from manufacturers. Depending on the product, this could be the owner's manual, warranty forms, assembly instructions, videos, energy guide sticker, quick start guide, rebate forms, etc... we'd want these available for customers on the website and also for our customer care agents.

Formats to include but not limited to PDFs, JPEGs, Videos, Docs, Excel files... some will need transformation, some will be web-ready when we receive them.

I've created a corresponding intake with the ecommerce team to create the ability to display links to these assets to the customers via the websites.

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  • Aug 3 2015
Executive Sponsor (required) Gina Sprenger
Functional area(s) impacted Customer Engagement, eCommerce, Merchandising
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